The payment point in a retail environment is an under-utilised opportunity to up-sell and cross-sell, according to leading technology company Synqera. It says that both retailers and brands could benefit from considering ways to capitalise upon this crucial step in the consumer journey, as apart from driving sales, it is an excellent moment to increase customer loyalty.
Major retailers have already been maximising sales and executing targeted campaigns as a result of their loyalty schemes. Big brands such as Tesco, which operates....