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FORT WORTH, Texas & DALLAS—(BUSINESS WIRE)—Pier 1 Imports, Inc. (NYSE:PIR) announced today that it has, through a     subsidiary, signed a new, long-term private-label credit card agreement     with Alliance Data (NYSE: ADS), a leading provider of loyalty and     marketing solutions derived from transaction-rich data. Under terms of     the new agreement, Alliance Data, through its bank subsidiary, will     provide end-to-end private-label credit card services from account     acquisition to multichannel marketing and customer service for Pier 1     Imports. Pier 1 Imports’ current private-label credit card program will     remain in place until portfolio conversion occurs, which is anticipated     in the first quarter of 2012. Alliance Data expects the program     portfolio to be in the $120 million range by the end of 2012.

About Pier 1 Imports

Pier 1 Imports, Inc. is the original global importer of imported     decorative home furnishings and gifts. Information about the Company is     available on www.pier1.com.

About Alliance Data

Alliance Data (NYSE:ADS) and its combined businesses is North America’s     largest and most comprehensive provider of transaction-based,      data-driven marketing and loyalty solutions serving large,      consumer-based industries. The Company creates and deploys customized     solutions, enhancing the critical customer marketing experience; the     result is measurably changing consumer behavior while driving business     growth and profitability for some of today’s most recognizable brands.      Alliance Data helps its clients create and increase customer loyalty     through solutions that engage millions of customers each day across     multiple touch points using traditional, digital, mobile and other     emerging technologies. Headquartered in Dallas, Alliance Data employs     approximately 8,500 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit     solutions, and is the parent company of Epsilon®, a leading provider of     multi-channel, data-driven technologies and marketing services, and     LoyaltyOne®, which owns and operates the AIR MILES® Reward Program,      Canada’s premier coalition loyalty program. For more information about     the Company, visit our web site, www.AllianceData.com,      or you can follow us on Twitter at www.Twitter.com/AllianceData.

Pier 1 Imports’ Financial Disclosure Advisory

Management’s expectations and assumptions regarding future results are     subject to risks, uncertainties and other factors that could cause     actual results to differ materially from the anticipated results or     other expectations expressed in the forward-looking statements included     in this press release. Any forward-looking projections or statements     should be considered in conjunction with the cautionary statements and     risks contained in the Company’s Annual Report on Form 10-K. Refer to     the Company’s most recent SEC filings for any updates concerning these     and other risks and uncertainties that may affect the Company’s     operations and performance. The Company assumes no obligation to update     or revise its forward-looking statements even if experience or future     changes make it clear that any projected results expressed or implied     will not be realized.

Alliance Data’s Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning     of Section 27A of the Securities Act of 1933, as amended, and     Section 21E of the Securities Exchange Act of 1934, as amended. Such     statements may use words such as “anticipate,” “believe,” “estimate,”      “expect,” “intend,” “predict,” “project” and similar expressions as they     relate to us or our management. When we make forward-looking statements,      we are basing them on our management’s beliefs and assumptions, using     information currently available to us. Although we believe that the     expectations reflected in the forward-looking statements are reasonable,      these forward-looking statements are subject to risks, uncertainties and     assumptions, including the anticipated effects of the CARD Act,      potential effects of the Epsilon data theft incident, and those     discussed in our filings with the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or     if our underlying assumptions prove to be incorrect, actual results may     vary materially from what we projected. Any forward-looking statements     contained in this presentation reflect our current views with respect to     future events and are subject to these and other risks, uncertainties     and assumptions relating to our operations, results of operations,      growth strategy and liquidity. We have no intention, and disclaim any     obligation, to update or revise any forward-looking statements, whether     as a result of new information, future results or otherwise.

“Safe Harbor” Statement under the Private Securities Litigation Reform     Act of 1995: Statements in this presentation regarding Alliance Data     Systems Corporation’s business which are not historical facts are     “forward-looking statements” that involve risks and uncertainties. For a     discussion of such risks and uncertainties, which could cause actual     results to differ from those contained in the forward-looking     statements, see “Risk Factors” in the Company’s Annual Report on Form     10-K for the most recently ended fiscal year. Risk factors may be     updated in Item 1A in each of the Company’s Quarterly Reports on Form     10-Q for each quarterly period subsequent to the Company’s most recent     Form 10-K.

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