Oracle has entered into an agreement to buy web experience management vendor FatWire Software in deal that is expected to close in the middle of this year. Now, the enterprise content management vendor has a complete customer experience solution. But has it come to the playground a little too late?
Oracle Get Web Experience Management
Financial details of the agreement were not released, and the exact position of FatWire once the deal has been closed is not clear although a statement from Oracle on the acquisition suggests that it will be incorporated into Oracle once the deal has been concluded.
Oracle has been busy in the web engagement space for some time and with the addition of FatWire will be able to offer its clients a complete customer experience management solution that will drive customer retention and loyalty through across web, mobile and social channels.
It also fits nicely into Oracle’s existing portfolio of applications including its Customer Relationship Management and ATG Web Commerce, which it bought in November last for US$ 1 billion.
That buy also added to its web engagement portfolio with an eCommerce software platform that complemented Oracle’s CRM, ERP, Retail and Supply Chain applications, as well as middleware and business intelligence technologies.
The FatWire buy follows in a similar vein and will extend Oracle’s technology and applications product offerings for customers seeking to build a unified customer experience across channels.
“Together, Oracle and FatWire plan to deliver the most complete web experience management solution that will enable companies to full optimize the customer experience with innovative social tools that enable user generated content in a managed environment,” said Hasan Rizvi, Senior Vice President at Oracle.
Both companies will act independently until the deal closes, and neither has given any indication of what will happen after that, but Oracle’s history on acquisitions also suggests that it will be taken directly into Oracle.
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