nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers today announced a new partnership that will combine the benefits of individual consumer real-time personalization with first-party mobile display advertising.
With 2014 coined "The Year of Mobile" by eMarketer, this joint offering meets a strong demand in the market place for a mobile marketing solution that provides brands the ability to exploit the benefits of first-party mobile display ad personalization. This includes the unique ability to recognize and retarget users on iOS devices including iPhone and iPad, executing real-time 1-1 targeting using a combination of first, second and third-party data and securely measuring users on an individual basis rather than via browser or device. Brands can now leverage the power of unique user data to drive 1:1, personalized offers through mobile display to efficiently maximize customer engagement and conversions.
"As an emerging channel, mobile represents that next opportunity for brands to establish a more intimate right-time relationship with their customers," said Jeffrey Clayton, Chief Development Officer, nGage Labs. "And like all emerging channels, there is the opportunity to make it a smart channel that can enable a seamless and meaningful dialog between the advertiser, the merchant, and the consumer. By combining Trueffect's patented first-party display capabilities and nGage Lab's dynamic mobile personalization engine, brands can efficiently target individual mobile consumers in both the acquisition and conversion phases of the customer experience to maximize demand generation and conversion."
History shows that personalization at the individual level, if done properly, increases demand generation and conversions. Introducing personalization to mobile display advertising is no exception. The primary difference being, brands can now apply this capability to both acquisition and conversions by dramatically increasing effectiveness through the integration of first-party data and individualized targeting to mobile advertising. This provides advertisers with far more precise measurement and dramatically higher ROI.