A recent survey by Dailybreak Media showed that consumers are willing to engage with brands’ loyalty programs and share data— if they are rewarded for these non-transactional activities.
According to the study, which surveyed adults ranging from Millennials to Gen-Xers and Baby Boomers about how they engage with brands, consumers are highly receptive to loyalty programs that reward shoppers for choosing to share contact information and other personal data with brands. This makes loyalty programs a powerful tool in building and....