Nearly half (44%) of consumers participate in loyalty and rewards programs at limited-service restaurants, according to a joint study from Technomic and American Express.
Those consumers that participate in programs at limited service restaurants most frequently mentioned affiliation with Domino’s Pizza, Dunkin’ Donuts, Panera, Starbucks, and Subway. One third of respondents have signed up for at least one program at a full service restaurant: Applebee’s, Chili’s, Olive Garden, and TGI Friday’s were listed as....