Most loyalty program members will spend more and shop more often if they can share their rewards with others, according to a new study by Directivity and Citrus.
According to the study, 65% of members want to share their benefits with family, friends, or a charity–and if they could share, 70% would shop more often and 45% would spend more.
Commissioned by strategic marketing company Directivity, digital agency Citrus and conducted by First Point Research and Consulting, the wide-ranging research titled, “Share the Love: 2014....