Brands often talk about their use of social media as a key customer engagement factor. But according to a new survey from Kentico Software, most customers don’t pay attention to brand content on Facebook, Twitter, and Instagram.
According to the survey, 68% of the general public either never or hardly ever pays attention to what’s posted by the brands they “like” or follow on such social networks as Facebook, Twitter, and Instagram. From that same group of respondents, only 5% report “unliking” or....