When some officials for the NBA’s Memphis Grizzlies noticed that some time management concerns were beginning to interfere with customer engagement, they took a big step to move the organization in the right direction.
The Grizzlies this week announced a new strategic digital and database partnership with Green Beacon Solutions, a leading designer of enterprise resource planning (ERP) and customer relationship management (CRM) for clients across the financial and entertainment sectors.
The deal with Green Beacon Solutions integrates Microsoft Dynamics CRM Online directly with the Grizzlies’ existing TicketMaster ticketing system to facilitate an array of operations across the entire organization. The Grizzlies views the new system as a way to increase revenue by freeing up a number of interpersonal resources that can be targeted toward additional customer engagement efforts.
“We are extremely excited to partner with the Memphis Grizzlies on this important first release of Dynamics CRM,” said Richard Smith, Vice President of Green Beacon. “The goal of CRM is to make our clients more productive, and it has been fantastic to see the adoption and excitement of the reps as they have started working with the CRM solution and understand the how it can truly make their job building relationships with their customers easier.”
Adding a new level of convenience to day-to-day operations, the Green Beacon Solutions platform will become the focal point for all practical business solutions. Microsoft Dynamics CRM Online will help the Grizzlies coordinate marketing campaigns, monitor the sales forecasting process, and synchronize games, events, and array of customer information.
What’s more, by providing quick and easy access to all client contact, activity, and purchase information, Green Beacon’s Sports CRM platform will also allow sales executives to concentrate more on building the professional networks that are an essential ingredient for success in the sports industry.
Ultimately, Green Beacon Solutions will help the Grizzlies save an immense amount of time.
“Green Beacon was the right partner for us,” said Lesley Torrell, Sr. Director of Digital & Database Marketing with the Grizzlies. “The Green Beacon team offered great advice regarding the implementation of CRM Online. But more importantly, they took the time to understand our business and our sales data, enabling them to truly advise us during the project so that we were able to meet our targets and exceed our account executives’ expectations for the first phase release, and we expect the same result throughout the partnership.”