Marketers believe Tag Management Systems (TMS) have great value as an effective interface for the collection, refinement, and distribution of digital visitor data to digital marketing vendor technologies, according a Forrester Consulting Thought Leadership study, “The Evolution of Tag Management,” which was commissioned by Tealium.
“We are witnessing the emergence of the digital data distribution platform,” the study says.
To gauge marketers’ current perspectives on tag management systems, Forrester....