A white paper from Maritz Motivation Solutions explains how gamification creates engagement in motivation and loyalty programs before rewards are earned.
Play is not the opposite of work. That is the message to companies hoping to better engage employees, channel partners and customers. In a new white paper from Maritz Motivation Solutions, “The Power of Play: How Gamification Will Drive the Evolution of Channel Loyalty,” Nicki Powers, engagement strategist for Maritz Motivation Solutions; Bill Hennessy, engagement solutions....