As younger, more tech savvy consumers are shopping “harder” – doing more research online prior to making service decisions – automotive service providers must take advantage of database mining and social media, particularly dealers who need to shed their “senior center” image, according to research from DMEautomotive, Daytona Beach, Fla.
According to DMEautomotive, service providers’ best opportunity for growth lies with “swing loyalists,” who service providers can convert into....