Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services driving incremental revenue by increasing customer loyalty for its clients. Loyalty 360 is a clearinghouse and think tank for the loyalty, incentive/reward and engagement marketplace; the unbiased association allows members to share ideas, products, and trends that will increase loyalty with every person the brand or product touches. “With today’s global economy, it’s extremely important to understand and develop loyalty programs that drive customer engagement,” said Marti Beller, president for Affinion Loyalty Group and a member of the Loyalty 360 board of advisors. “Loyalty 360 is a kind of virtual switchboard connecting the loyalty value chain with unbiased information to help loyalty marketers make the right decisions to support their programs.”