A recent Lithium survey has found social media is helping to drive improved customer experiences in telecoms, but there is lots of room to grow in developing markets and on the social support front.
Lithium worked with analyst firm Telesperience to survey over 40 telecom senior managers from around the world, and the results paint the picture of a divergent frontier in which the largest companies with the biggest social investments are indeed performing better.
Better CX Alters Business Models
Social media is proving over and....