Campaign Ambassador Dee Dee Myers joins an impressive group of female leaders, including Arianna Huffington, Ivanka Trump, Lauren Bush and more, to share their career advice
NEW YORK, Sept. 13—Jones New York, a division of Jones Apparel Group, Inc. (NYSE: JNY), announced the launch of “The Little Black Book of Career Advice,” which features career wit and wisdom from over 100 influential women. The Little Black Book of Career Advice is a part of the Jones New York “Empowering Your Confidence” campaign, and is a digitally integrated and socially shareable asset that features inspirational quotes from successful women across the country, including Lauren Bush, Arianna Huffington, Bonnie Fuller, Deborah Norville, Bobbi Brown and Ivanka Trump. The book will live on the Jones New York website (JNY.com/empowerment).
Jones New York‘s empowerment campaign celebrates the brand’s history of dressing women for success for over 35 years and has joined forces with Dee Dee Myers, the first female White House Press Secretary and author of The New York Times best-selling book Why Women Should Rule the World, to help spread the message.
Myers said: “For this effort, we’ve made it our mission to gather together a unique group of female influencers from the worlds of politics, entertainment, education and business. We’re so grateful to each participant for sharing the secrets to her success. The Jones New York Empowerment Movement is important to me on a personal and a professional level, and I hope that women everywhere will find The Little Black Book of Career Advice to be a helpful resource.”
Stacy Lastrina, Chief Marketing Officer of Jones Apparel Group, said: “The Little Black Book of Career Advice was designed to help inspire women. We all have collected a great deal of wisdom and advice in our lives and careers, and Jones New York wanted to create a platform on which to share it.”
The Little Black Book of Career Advice is one of the enhanced initiatives of the brand’s fall campaign. Learn more about the Empowering Your Confidence campaign at JNY.com/empowerment.
About Jones Apparel Group, Inc.
Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company’s nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women’s footwear under the Dockers® and Dockers® Women brands and infants’, toddlers’ and boys’ footwear (excluding girls’ footwear) under the Dockers® and Dockers® Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women’s and men’s products which the Company does not manufacture. For more than 35 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.