Carla Bourque, CEO of Smartify−a Pasadena-based promotional marketing platform startup−told Loyalty360 that her company is data driven and leverages incentives and targeted offers to drive engagement for brands and their customers.
“We work with brands and agencies and help them automate their digital promotions,” Bourque explained. “We’re a technology platform, not an agency. Our focus is helping brands scale their incentive-based marketing by leveraging their powerful data.”
Brands approach....