In spite of the growing shift toward visual content, most brands are not placing importance on video in their marketing strategies. A new report from Levels Beyond gathered consumer insights from over 1,000 participants and 500 marketers and found a notable disparity between consumer expectations and brand marketers concerning video. While 59% of consumers attested that they would play a video when visiting a company site, only 25% of marketers stated that video was an important facet of their companies’ marketing....