ForeSee Introduces the Next Generation of Net Promoter Score (NPS): The Word-of-Mouth Index (WoMI)

WoMI Builds on NPS to Measure Word-of-Mouth More Accurately to Improve the Customer Experience ANN ARBOR, Michigan –May 7, 2013– ForeSee, the global leader in technology-driven customer experience analytics, today introduced the Word-of-Mouth IndexSM (WoMISM): The Next Generation Net Promoter Score (NPS®). While NPS was designed to provide a metric to measure customer loyalty, it falls short by only measuring “likelihood to recommend”— inaccurately assuming that if someone is not recommending, they are....