The cards are already in use by Waste Management, North America’s largest recycler of household-generated recyclables.
MINNEAPOLIS, April 20, 2010 – With an eye to Earth Day and environmental awareness, Carlson Marketing, the loyalty leader, is introducing a new eco-friendly prepaid awards card. The card is made from PVC core sheets containing 55% recycled material. The back of the card features the recycle icon so recipients know their company has given them a card that is environmentally-friendly. That message is reinforced each time the cardholder uses it.
One client using the “green” cards as part of its employee engagement program is Waste Management, the leading provider of comprehensive waste and environmental services. The cards reinforce Waste Management’s commitment to employee recognition and to recycling.
“Many companies are looking for unique ways to reward employees. These same companies also have a commitment to the environment. Our new ‘eco-friendly’ award cards are a great opportunity to combine these efforts into one program,” said Patty Saari, vice president, Client Services, Carlson Marketing.
The cards can be customized to create a unique look for any program. For more information, go to www.prepaidimpressions.com.
About Carlson Marketing Worldwide
Carlson Marketing, the world’s leading relationship building company, designs and delivers loyalty and engagement programs for some of the world’s best known brands across several vertical markets: Airline, Hotel, Auto, Finance/Insurance, Retail, and Consumer Packaged Goods. Carlson Marketing’s two global service offerings – Brand Loyalty and Engagement & Events – are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service. Carlson Marketing – owned by Groupe Aeroplan, a global leader in loyalty management – employs more than 2,200 marketing professionals across 15 countries