A fickle customer base is a big reason why specialty apparel retailer Abercrombie & Fitch continues to experience fiscal and engagement woes, according to a report from Trefis.
According to Trefis – which analyzes how companies’ products impact stock prices, and predicts that the company’s rewards programs will spearhead a fiscal resurgence -- this year, teenage customers have shown low brand loyalty as they have been readily shifting to brands that provide relevant fashion at reasonable prices.
“Abercrombie is....