Epsilon has announced the launch of its new Social Media Tool, a facet of the Harmony Epsilon Response Network (ERN). Epsilon, a world leader in creating customer connections that foster brand and business equity, first released the Harmony ERN service in September 2012. Harmony ERN combines a vast database, sourced from clients’ activity data with a powerful array of marketing tools that allow marketers to personalize campaigns.
“Marketers often have deep visibility into customer behavior across the email and mobile channels, but not social,” Quinn Jalli, Senior Vice President of Epsilon’s Strategic Initiatives Group, said. “Furthermore, they typically treat each incarnation of the customer in the individual channels as a separate customer. For the first time, marketers can gain true cross-channel understanding of their customers and take appropriate action as a result.”
The Social Media Tool is an addition to the existing solution, and gives users access to a detailed dashboard showing insights and capabilities. The service will allow marketers to see which marketing email topics drive the greatest interest, identify relevant social media trends, highlight the most engaged email subscribers, and collectively identify the company’s best brand advocates.
“Many marketers understand the necessity of a cross-channel vision, but few have been able to make it a reality,” Jalli said. “The Social Media Tool allows marketers to create a true cross-channel marketing experience, leading to more relevant marketing wherever the brand and consumer meet.”
Since 2012, Epsilon’s ERN scheduling intelligence capability has helped boost email open rates by 11% and click-through rates by 10%.