Most online retail sites are losing money, and probably at this very moment, because they have abandonment issues. It is a customer experience that most brands are trying desperately to avoid, but shopping cart abandonment is still a real concern for customer engagement marketers.
Shopping cart abandonment happens when online visitors select items for purchase, actually being to checkout, but desert the process before completing the transaction. Higher shopping cart abandonment means a loss of orders and lower conversion rates, which, of....