For mid- to large-size Internet vendors and B2B customer experience experts worldwide, there has never been a more critical time to focus on CRM strategies. Organizations who champion these techniques in an ever-evolving age of consumer empowerment will stay ahead of the game going into the New Year in 2015.
One such organization, SLI Systems, is putting a close to an accolade-filled year. The cloud-based site search provider allows e-commerce retailers to speed along sales processes by linking shoppers with recommended products they are more likely to purchase. In recognition of the company’s CRM efforts throughout 2014, SLI Systems has reaped 10 major awards, including new awards of Best in Biz silver award for Most Customer Friendly Company of the Year, as well as Retail TouchPoint’s 2014 Customer Engagement Awards Analytics Gold.
“SLI is closing out 2014 with many impressive industry and business accolades,” Shaun Ryan, CEO, SLI Systems, said in a press release. “Recognition of our strong customer relationships is perhaps the most rewarding honor for the Company this year. Widespread customer enthusiasm and measured results stem 
from delivering on consistently great service, as well as key e-commerce performance metrics.”
SLI believes one of its greatest customer engagement victories stems from an ability to maintain engagement no matter the time of year: “While bounce rates, e-commerce conversion, and transaction figures vary by category, SLI-powered websites consistently trump industry norms, especially during the critical holiday season.”
With the holiday season ramped up across the globe, organizations should look to craft digital and e-commerce strategies that possess steadfast staying power even throughout the tumult of the holidays.