We live in an age of the digital customer experience, which holds the promise of engaging consumers anywhere, anytime. This is a goal for brands today, and if the customer experience is relevant and meaningful enough, most people are willing to offer their loyalty in exchange for valuable interactions.
For sports fans, this type of ubiquitous engagement can be particularly enticing. Legions of loyal fans are often excited to stay connected to their favorite teams, and new forms of technology are now making this possible.
This is the type of digital experience that the Chelsea Football Club has continually offered fans, while striving to differentiate itself both on and off the field. Noted as one of the world’s top football teams and the current champions of the English Premier League, Chelsea Football Club has always maintained a strong digital presence as an early adopter of customer engagement technology.
And this same set of values has recently prompted it to seek out Wipro, a global information technology and consulting firm, which will set the stage for the next evolutionary phase of Chelsea FC’s digital fan engagement and in-stadia customer experience.
Recently named as Chelsea FC’s official digital and IT partner, Wipro will help the football organization re-imagine the fan and customer experience in every aspect. This includes action in the stadium, events outside of the stadium, on game days, and even during the off-season.
“Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do – we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide,” said Christian Purslow, Chelsea FC Managing Director. “Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.”
Furthermore, and given that Wipro also has a significant presence in India, Chelsea FC is extremely excited to now gain better access to the 50 million fans that reside across that region.
This presents a tremendous opportunity for Chelsea FC, which plans to further expand its existing base of loyal fans everywhere.
“Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world,” said Rajan Kohli, Wipro Senior VP and Global Head. “Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand.”