GNC Holdings has added 3 million new customers to its Member Price Gold Card loyalty program that rolled out during May and June, company Chairman, President and CEO Joseph Fortunato said during a July 25 conference call to discuss second-quarter results.
Fortunato said during the call that the company accomplished its primary goals regarding the new Membership Price Gold Card customer loyalty program: new Gold Card member acquisition; increased flexibility to manage pricing; more transaction growth spread throughout the month, improved....