DULLES, Va.—Vovici, the leading provider of enterprise feedback management solutions, today announced that the Center for Exhibition Industry Research (CEIR), the national leader in delivering unbiased research to the exhibition industry, has selected Vovici as the software platform for both internal and member-requested research.
“The board of directors had a vision to not only achieve cost and time efficiencies by insourcing research initiatives, but to develop new revenue streams for the organization,” says Cathy Breden, CAE, CMP, executive director at CEIR. “By creating this new department, we will continue to deliver research reports on trends, best practices and market insights as they relate to the exhibition industry, as well as offer customized research.”
Since 1978 when CEIR was created, it has outsourced all research. The first step to successfully insource this critical business unit was to hire Nancy Drapeau, PRC, as research director. In addition to executing industry studies, Drapeau will now manage custom market research services which allow companies and organizations the opportunity to leverage a deep level of industry knowledge and expertise to help them achieve their specific business objectives.
Whether an organization is looking to assure their marketing mix is in alignment with their existing and prospective customer media habits, or needs to determine how to retain and grow their customer base, evaluate one’s competitive positioning in the market place, or address other urgent business concerns requiring market research, CEIR can help.
“We selected Vovici because of its tenure and leadership position in the market research industry. The platform is so powerful, yet easy to use, which will help us better serve our members as well as our own needs,” says Breden.
“CEIR has recognized the business benefits of insourcing market research, just as many other global leaders in a myriad of industries,” states Dave Capuano, vice president of marketing for Vovici. “The board of directors could easily calculate the cost efficiencies and advantages of having a market research professional on staff that can conduct massive projects through Vovici, including surveys, campaign management and powerful reporting.”
About Vovici
Vovici is the leading provider of intelligent online survey management and feedback solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.