On almost every front, the marketplace has become overcrowded. Growing competition, media fragmentation, increased product choices, and legions of socially connected consumers imbued with the power to make more informed purchasing decisions have all resulted in a customer engagement landscape that makes it extremely difficult to win brand loyalty.
Nowhere is this more apparent than in the state of the CPG marketing, and the new 2015 Catalina Mid-Year Performance Report on the Top 100 CPG brands has made this painfully clear. Most brands....