Organisers of IMEX America announced today that they have entered into an alliance with one of the largest marketing agencies in the world, Carlson Marketing.
On October 10, 2011, a day before IMEX America begins, the relationship, brand loyalty and engagement company, Carlson Marketing, will conduct a dedicated educational event for corporate clients and its own buyers and account executives. The exclusive Las Vegas event expects to welcome up to 100 guests, each of whom will then attend IMEX America as part of the trade show’s unique hosted buyer program.
Carlson Marketing corporate clients represent some of the world’s biggest Fortune 1000 companies, chiefly in the financial services, travel, telecom, retail, consumer goods and automotive sectors. Those who attend IMEX America will be high level corporate meetings and events buyers with significant US as well as international spending power.
“We know the proven success of IMEX in Frankfurt and look forward to an energizing and productive North American show in 2011. We are excited to be involved in the first IMEX America. We know that travel engages and motivates, which makes this show an excellent fit for us and our clients,” said Fay Beauchine, president, Engagement & Events, Carlson Marketing.
Ray Bloom, IMEX Group Chairman, explained: “Our agreement with Carlson Marketing sends another strong signal to the worldwide meetings, events and incentive travel industry that we are serious about making sure that IMEX America delivers high level business opportunities for all its exhibitors. Carlson Marketing’s client base of Fortune 1000 companies, plus the company’s unquestioned authority in the market is yet another stamp of approval for the show and demonstrates our ambition to make a big impact from day one.”
The involvement of Carlson Marketing complements several alliances already announced. These include many of the major hotels groups including Intercontinental, Marriott and Starwood along with travel, meeting and incentive companies such as Conference Direct, Experient, HelmsBriscoe, Global Cynergies, HPN, Maritz Travel and Northstar Meetings Group.
About IMEX America
The new trade show for the worldwide meetings, events and incentive travel industry; the inaugural IMEX America will take place October 11-13, 2011 at the Sands Expo at the Venetian/Palazzo Hotel. The show’s strategic partner and major educational provider is MPI. It is endorsed by DMAI and Site, and has an Industry Partnership with PCMA. IMEX America also has major partnerships in place with all the other leading industry associations across the world.
IMEX America will offer a unique model of trade show, new to the US market. It will assure exhibitors of meeting and making business appointments on their booths with in excess of 2,000 highly qualified hosted buyers. The majority (80%) of these hosted buyers will come from North America, with the balance from the rest of the world. In addition thousands of additional U.S. buyer attendees are expected to attend from across North America.