Enrollment is up in loyalty programs, despite a limited capacity for customer engagement. That is according to the 2015 Loyalty Report, which was released Tuesday by Bond Brand Loyalty.
Scott Robinson, senior director of Loyalty Consulting & Solutions for Bond Brand Loyalty, told Loyalty360 that marketers should look beyond the functional attributes of loyalty programs (i.e. rewards and discounts) and engage with customers about the things they truly want and value.
“It’s about making them feel valued and making sure it....