Rick Erwin, president of targeting, Experian Marketing Services, is very excited about a new email solution called Email Insights, which gives marketers a more holistic view of their customers by linking traditionally siloed databases and insights -- such as in-store shoppers, loyalty program members and mobile app users -- to their email marketing lists. Email Insights is compatible with any email service provider (ESP), offering members access to a more comprehensive database of email activity information.
“We are helping brands....