Loyalty360 will bring together some of the most innovative brands at the forefront of customer experience and customer engagement when they converge Nov. 10 in Dallas for the 4th annual Engagement & Experience Expo.
The three-day conference will feature sessions with leaders from brands, including Ford Motor Company, Scottrade, and AT&T.
The Engagement & Experience Expo follows Loyalty360’s highly successful Loyalty Expo held in March in Orlando. It was at the Loyalty Expo where the need to explore the Customer Experience landscape in greater detail became clear, according to Loyalty360 CEO and CMO Mark Johnson.
Loyalty360 released its comprehensive Loyalty Landscape: The State of the Industry report at Loyalty Expo.
“Upon the success of Loyalty Landscape, we noticed a divide between those who placed a greater value on the customer and had the entrepreneurial talent in place to enable a more direct dialogue versus those who did not,” explained Johnson.
Expo Mission: Brand dialogue to take customer engagement to the next level
The Engagement & Experience Expo will kick off with a joint session presented by Loyalty360 and Gallup titled, “The Customer Experience: Creating Emotional Connections that Drive Financial Results – A Joint Perspective by Gallup and Loyalty360.” The session, led by Johnson and Jordan Katz, senior managing consultant for Gallup, will compare research from disparate studies on customer experience as it relates to the customer journey.
“Today’s evolving marketing landscape has required companies to challenge long-maintained customer experience techniques,” said Johnson. “It is critical now more than ever to look to emerging technologies to serve customers who increasingly demand more personalized experiences beyond the transaction.”
Attendees will be present for the unveiling of the “CX Landscape: The State of the Industry Report,” a study of more than 300 brands that targets budgets, metrics, performance benchmarks, challenges, and innovations in the CX realm. The report draws on the success of brands like Orbitz, Ford, Dell, and Hilton; innovative companies that understand the rapidly changing CX landscape.
Brand leaders from across the globe will also have the opportunity to attend a panel discussion involving brand winners of the inaugural Loyalty360 CX Awards and learn about their cutting-edge approaches to customer engagement, branding and communications, and use of technology. Ford Motor Company’s Lincoln Client Manager Andrew Ashman will lead the session and share how his company created a customer experience strategy that has Ford poised as a global leader in the automotive industry.
Additional brands taking part in the Engagement & Experience Expo include Starbucks, Express, Red Lion Hotels, Comcast, Dunkin’ Donuts, Kroger, Nissan, REI, Nile, Panera Bread, Siemens, Nationwide, and Target.
“We are excited to bring some of the greatest minds in customer and experience to the table,” said Johnson. “Both the numerous brands that are attending and the brands presenting will contribute equally to the customer engagement landscape. The dialogue will not only yield proven techniques that will inspire attendees to adopt in their own CX quest, but will take customer experience to the next level.”