Best Buy has decided to integrate its Reward Zone loyalty program with its regular BestBuy.com site to attain a more accurate gauge on customer behavior. Until now, whenever one of the 40 million Reward Zone members wanted to shop online, he or she had to do so through a dedicated section of BestBuy.com.
The shift, which is part of Best Buy’s major overhaul of its website, will allow Reward Zone members to view items that are not currently listed in the loyalty program’s section of the site. Members can still earn points by....