Is mobile shopping undermining brand loyalty in favor of price in Europe?
Mobile shoppers in Europe are on a steady hunt for bargains and value, according to a new report from Tradedoubler.
According to the report – “Performance Marketing: Mobile & Shopping on Demand” – 52% of connected consumers have at least one performance marketing app on their smartphone. What’s more, 51% of connected shoppers actively search for mobile discount vouchers and coupons on their phone, while 44% regularly use the....