THINGS are starting to look up on Madison Avenue, or so it seems, as more advertising takes on the type of upbeat tone that had been noticeably missing during this recession.
The primary reason is “a feeling of cautious optimism about the economy at large,” said Bruce Lefkowitz, executive vice president for advertising sales at the Fox cable entertainment unit of the News Corporation, responsible for channels like FX.
That belief was buttressed on Wednesday when ZenithOptimedia, part of the Publicis Groupe....