A new chapter for American loyalty programs has just been opened. Plenti, the very first coalition loyalty program of its kind in the U.S., is finally here.
Officially launched Monday by American Express, Plenti promises to offer a host of customer experiences that almost all Americans purport to want. That is, an abundance of choice and a desire for simplicity.
Plenti is unique to American brands in that it marks the first time consumers in this country will be able to earn points through a variety of purchases across numerous industries....