ChannelKast Helps Publishers Create Dedicated, Interactive and Branded Channels on Mobile and Connected Devices
LAS VEGAS—(March 23)—AirKast, the leader in digital content and advertising solutions, today announced a new mobile application solution for content publishers. This new solution includes the ChannelKast mobile application framework which delivers highly interactive experiences and provides numerous opportunities for content publishers to extend their reach beyond traditional mediums by creating their own dedicated, interactive and branded channels on mobile and connected devices.
“ChannelKast lets content publishers, such as news, sports and entertainment, quickly and easily distribute their multimedia-rich content in real time”
“ChannelKast lets content publishers, such as news, sports and entertainment, quickly and easily distribute their multimedia-rich content in real time,” said Diane Robinette, vice president of marketing for AirKast, Inc. “The key is being able to offer highly interactive experiences that draw and build relationships with mobile audiences while offering advertisers and sponsors new ways of reaching those same audiences.”
The ChannelKast mobile application framework, together with AirBridge, brings together multimedia-rich content, such as streaming videos, streaming audio and text, in ways that can be interacted with by mobile audiences. AirKast applications are “dynamically brand-able” which means that publishers can update and change their content quickly and easily while retaining their branded look-and-feel. Publishers have full control over content, including advertising and sponsor information, delivered to mobile devices. Publisher content can also be integrated with related 3rd party content sources, such as weather and social networking sites, and in-app purchasing capabilities. Finally, ChannelKast offers publishers creative ways to facilitate user acquisition and retention, such as implementing loyalty programs.
About AirBridge
AirBridge is the industry’s first hosted digital media delivery platform used to build enterprise-class applications for mobile and connected devices that are reliable, secure and scalable so companies can target large audiences needing simultaneous access. AirBridge is comprised of a broad set of built-in interactive capabilities that allows branded applications to be brought to market quickly, so companies can focus on developing competitive advantages instead of technical and infrastructure issues. AirBridge offers geolocation-based capabilities, so advertisers and brands can choreograph a combination of audio and rich media ads based on a user’s location. AirBridge currently supports market-leading mobile devices, including iPhone, BlackBerry (all models including Storm) and Android.
About AirKast, Inc.
AirKast, Inc. is the leading provider of digital content and advertising enterprise-class solutions that extend and enhance real-time digital media and online content to mobile and consumer electronic (CE) devices. AirKast customers include ABC well as popular terrestrial stations from Greater Media, Alpha Broadcasting, Citadel Broadcasting and NextMedia, Inc. AirKast is headquartered in the heart of Silicon Valley with an office strategically located in New York City. For more information about AirKast and its solutions, visit www.airkast.com.
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