Ulta Beauty recently launched its retail media network, UB Media, to offer brand partners addressable advertising to leverage its Ultamate Rewards members. This new capability will deliver a digital strategy for brand partners to personalize consumer engagement, drive growth, and fuel measurable returns.
Ulta Beauty recognizes that retail media networks are critical within the modern marketing mix and for retailers to strengthen brand partnerships. UB Media builds upon the company’s existing Digital Marketing Partner Program to....