TikTok, a short-form video social network owned by Chinese company ByteDance, has become wildly popular among Gen Z. It was the third-most downloaded app in the United States in the first quarter of this year.
At the same time, football appears to be losing ground with younger demographics as they watch less and less network television. Young people are also playing less of the sport because of head injuries, among other reasons, according to a Morning Consult report from last fall. As a result, NFL has announced a collaboration....