Tailored Financial Advice Drives Customer Engagement, J.D. Power Study Finds
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A new study by J.D. Power reveals that U.S. retail bank customers who receive personalized financial advice are reporting higher levels of satisfaction and engagement. The J.D. Power 2023 U.S. Retail Banking Advice Satisfaction Study shows that banks addressing the financial challenges faced by customers through tailored advice are achieving significant improvements in customer satisfaction. However, only 38% of customers recall ever receiving such advice, and among those who do, just 55% believe it fully meets their needs.  ....

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