Pet Valu launched Pet Appreciation Month, its biggest, annual "Companions for Change" initiative. Select Pet Valu locations will be raising funds for Canadian animal organizations that provide support to local animals in need. In addition, many stores will host National Adoption Weekend to help find homes for pets in their communities.
Said Tanbir Grover, Chief Marketing and Digital Officer, "As one of the founding initiatives of Companions for Change, Pet Appreciation Month has helped our national charitable program....