Papa John’s says that its Papa Rewards loyalty program has reached a milestone with the sign up of its 20 millionth member. The program, which began in 2010, has seen a rapid continuation of growth that began in early 2020 with more than 100 thousand customers joining the program each week. In 2021, the rewards program has contributed to almost half of the brand’s sales.
The Papa Rewards program is an important component to increased repeat sales and customer loyalty for the Papa John’s business. The program enables the....