Marketers try to work out how social interaction and its effect on uses and consumers behavior and spend lots of time trying to thrash through their social analytics and metrics to try to find the cause of this behavior.
How does one peer influence another? How do we capitalize on peer influence and use it to our advantage? How do we make a campaign go viral?
Think about all of the digital traces we’re leaving every day. Think of the amount of data we’re leaving as our digital fingerprint. Digital traces all waiting to be analysed. we’re signalling our behaviour on a world wide scale. Every status we like on Facebook, Every link we share on Twitter leaves a trace of our desires, wants, needs and moods. Its an amazing digital map of how we behave online.
Imagine if there was a program that was able to mine all of this data. and understand who influences us in our lives. To understand how peer influence works. An influencer to one person might not necessarily be an influencer to another person. how do we capture this data and more importantly, how do we use this to our advantage
Identifying the cause of the peer effect is difficult. What influences me at the moment might not necessarily influence me in a few months time. The latest fad now, might be old hat in a few months. How do I grow and more importantly maintain my list of influencers? how do I get them to influence their friends? Influencing the influencers doesn’t necessarily cause them to influence others. How do I get my message to spread effectively?
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