Omnichannel is the path to brand loyalty at Pier 1 Imports.
CEO Alasdair James, who assumed his post on May 1, is confident and focused on that approach, despite some disappointing results thus far in December.
“The first two weeks of December are much weaker than expected,” James said during the company’s third-quarter earnings this week. “We believe this declining performance is due to a combination of factors, but it is internally and externally driven. First, we utilized a promotional program during....