Millennials Present Loyalty Marketers With Confusing Customer Engagement Traits
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Millennials have gotten a considerable chunk of ink in recent years in the world of loyalty marketing as they comprise the most sought after marketing group. But in a new Gallup report titled, “How Millennials Want to Work and Live,” when it comes to the concept of engagement, two interesting developments were revealed. Only 29% of Millennials are engaged to their jobs, meaning they are emotionally and behaviorally connected, the report says. Another 16% of millennials are actively disengaged, meaning they....

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