In yet another strategy to enhance its loyalty perks and elevate the customer experience, Marriott Bonvoy is merging travel with music and giving Taylor Swift fans a chance at winning concert tickets and other prizes during the singer’s 2024 Eras Tour at shows across Europe and North America. The sweepstakes was inspired by Swift’s devoted fans, who continue to travel the world to see her.
Executive Vice President and Chief Customer Officer, Marriott International, Peggy Roe, stated: “Fueled by a deep desire to....