Brand Loyalty and Satisfaction for Wireless Customers
J.D. Power, a pioneer of big data and artificial intelligence (AI), recently found a correlation between wireless customers’ brand loyalty and customer satisfaction. The J.D. Power 2024 Wireless Retail Experience Study—Volume 2 revealed that wireless customers who have been with their brand for more than a year experience higher satisfaction in response to costs and promotional efforts. They see their plans as being more affordable and having a better value offer.
“In the past, wireless providers often experienced lower customer satisfaction when promotional periods ended, leading to higher service costs,” said Carl Lepper, Senior Director of Technology, Media, and Telecom at J.D. Power. “However, we are now seeing many wireless brands addressing this issue, with a particular focus on managing costs and improving the overall customer experience.”
The 2024 U.S. Wireless Retail Experience Study—Volume 2 is based on responses from over 15,000 customers and is measured in two factors: cost and promotions vs purchase process. The overall results of the study found customer satisfaction for wireless network providers to have increased by around 2.4%.
Find more J.D. Power Technology, Media, and Telecom reports and benchmarks here.
Reebok Rolls Out New Fitness App
Reebok, a Massachusetts-based athletic apparel and fitness brand, recently released its newest app. The Reebok Fitness app offers workouts, nutritional information, wellness content, a GPS, and a workout tracker. The app also enables users to connect with other individuals on the app, all for the price of an annual subscription fee presently set at $99.99.
The debut of the fitness app marks the continuation of Reebok’s experimentation with technology and venture into new consumer markets. Last year, Reebok partnered with Futureverse, an AI technology company, to cultivate digitalized experiences.
“[T]he Reebok Fitness app will offer a compelling user experience and continue to emphasize the brand’s commitment to sports and fitness,” the company stated in its Reebok Fitness announcement.
Reebok joins other fitness-related brands by embracing digital channels. Nike’s Run Club app has been leveraged to increase digital sales, and Lululemon bolstered digital workout options via Xponential Fitness in support of its franchises, including Pure Barre.
Learn more about Reebok’s fitness app here.
TravelThru Launches “Alba Loyalty” Program
TravelThru, a New York-based global passenger transportation company, announced its new “Alba Loyalty” Program. The program builds on TravelThru’s market growth and consumer loyalty, aiming to further cement its position in the competitive travel market.
The program offers members the opportunity to earn points on transactions, which can be exchanged for a range of perks, like discounts or upgrades. According to experts in the travel vertical, the launch represents an expansion beyond TravelThru’s established transport services, as well as the establishment of its place as a comprehensive travel solutions provider.
Tan Mai, TravelThru’s CEO, stated, “Our success is intrinsically linked to customer satisfaction. The Alba Loyalty program is our way of expressing gratitude to our loyal clientele.”
The company’s rapid growth can be attributed to its commitment to excellence and revelation in the world of travel. TravelThru plans to announce tiers to their loyalty program and further expansion within the Alba Loyalty program.
Learn more about TravelThru’s Loyalty Program here.
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Original Article Links:
Tenured Wireless Customers Experience Greater Satisfaction with Cost and Promotions, J.D. Power Finds
Reebok releases new fitness app
TravelThru Expresses Gratitude with the Launch of “Alba Loyalty” Program