Aramark, a Philadelphia-based hospitality provider for higher education, recently unveiled its cross-section of high-tech efficiency and focused wellness programs to bridge expressed needs in the college experience.
Insights have shown that the integrated technology across college campuses is at odds with the feelings of nostalgia associated with “simpler times,” an emotional paradox, one which is united through the Aramark experience. Aramark Collegiate Hospitality looks to enhance everything from the dining experience to life-changing post-grad opportunities, along with elevated undergrad programs. Significant effort has been employed to holistically adapt campus programs to emphasize the full college experience. For example, redesigning dining menus for a furthered sense of health and comfort in campus consumption.
“We know that students are existing in an emotional paradox right now, based on our broad-based consumer insights,” said Jack Donovan, President and CEO of Aramark Collegiate Hospitality. He added, “[Students] are steeped in technology that is integrated in all that they do. Our constant monitoring of student sentiment and satisfaction on campuses allows us to find unique, creative ways to build an ecosystem of hospitality that prioritizes authentic interaction.”
Leveraging artificial intelligence (AI), Collegiate Hospitality offers students a chatbot—SAM—which enables them to learn more about campus dining. The chatbot can be found on CampusDish websites. The virtual assistant can provide information about meal plans and refer students to other resources when needed.
“When it is at its best, technology fits seamlessly into students’ lives while simultaneously improving the experience by making things more tailored or more convenient,” said Jonathan Duffy, Vice President of Technology and Innovation for Collegiate Hospitality. “One of students’ most precious commodities is time. These tech-driven solutions allow students to get the information and food that they need whenever they need it.”
More information about Collegiate Hospitality can be found here.
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