Sweetgreen Rewards Program Goes Physical
Sweetgreen is planning to update its two-tiered subscription program. The health fast food restaurant chain is offering rewards benefits to in-restaurant guests as well as expanding digital offerings. The first tier of the Sweetpass program allows members to earn discounts by opting into personalized “challenges.” Members also get early access to new menu items, are rewarded with birthday gifts and receive a sneak peek at new merchandise.
The higher-tier Sweetpass....