Loyalty360 Reads: Survey Highlights American Travel as Top 2026 Goal, Whataburger Unveils 12 Days of Whatacheer, and Red Roof Announces Holiday Travel Discounts and Deals
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Marriott Bonvoy Survey Shows American Travel Is a Top New Year’s Resolution for 2026  A new Marriott Bonvoy survey shows travel is front and center for Americans heading into 2026. An overwhelming 91% plan to travel next year, with almost half (49%) expecting to travel more than they did in 2025. Reflecting a broader cultural shift, two-thirds of respondents say they are prioritizing experiences like travel over material purchases. The survey also reveals that travelers are seeking deeper connections, rest, and ....

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