Southwest Airlines Partners with CarTrawler to Upgrade Car Rental Booking Experience
Southwest Airlines has selected CarTrawler to power a new and enhanced car rental booking experience across its digital channels, marking a significant shift from its previous in-house platform. The partnership is designed to provide Southwest customers and Rapid Rewards members with a more seamless, retail-focused experience when searching for and booking rental cars.
Through CarTrawler’s Connect Platform, travelers will gain access to a wider range of rental vehicle options, improved comparison tools, and a faster, more intuitive booking journey integrated directly into Southwest’s travel ecosystem. The platform also aims to strengthen Southwest’s ancillary revenue opportunities while enhancing customer engagement through more personalized merchandising and loyalty-driven offers.
The partnership further expands CarTrawler’s growing airline portfolio, which already includes major global carriers such as Alaska Airlines, Ryanair, and Air France-KLM. For Southwest, the move reinforces its broader strategy of improving the end-to-end travel experience while creating additional value for Rapid Rewards members, who will continue earning points through qualifying car rental bookings.
Learn more here.
Ulta Beauty Launches Supergirl-Inspired Beauty Collaboration
Ulta Beauty has launched an exclusive partnership with DC Studios and Warner Bros. Pictures to promote the upcoming Supergirl film through a large-scale beauty and culture campaign. The collaboration features actress Milly Alcock and centers around themes of self-expression, empowerment, and individuality.
The summer-long campaign will include social media, streaming, TV, cinema, and in-store activations, along with immersive retail displays at select Ulta locations. Customers will be able to shop curated “Supergirl-inspired” beauty looks such as Power Glam, Grunge Romance, and Iconic Shimmer through a digital buying guide featuring products from brands like Joico, OPI, Sol de Janeiro, and Ulta Beauty Collection.
Ulta is also introducing limited-edition digital gift cards, exclusive product collaborations, and fan-focused events in cities including New York, Los Angeles, Dallas, and Chicago ahead of the film’s June 26 release. The partnership reflects Ulta’s continued push to connect beauty with major entertainment and cultural moments while driving engagement both online and in stores.
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Little Caesars Launches Collectible Blind Box Promotion
Little Caesars is tapping into the growing popularity of mystery-box retail trends with the launch of its new “Big! Big! Blind Box,” a limited-edition package filled with branded collectibles, apparel, and novelty merchandise. The promotion officially launched on May 26, with each box retailing for $19.99 and containing more than $200 worth of products.
According to the company, no two boxes are exactly alike, with customers receiving a surprise assortment of themed merchandise ranging from Pretzel Crust-inspired rugs and grill spatulas to holiday ornaments, clothing, and other collectible items. The initiative is designed to create excitement around surprise-based shopping experiences, which have become increasingly popular among consumer brands and restaurant chains looking to deepen fan engagement beyond food offerings.
By positioning the Big! Big! Blind Box as both a value play and a collectible experience, Little Caesars is leaning into the intersection of food, fandom, and lifestyle branding. The boxes will only be available while supplies last.
Learn more here.